Correction: Wannabe Off-Airfield-Backcountry operations.
Yes, it probably also attracts wannabe backcountrys pilots. But who cares? I doubt that it would be attractive for wannabes, if it wasn't such a capable backcountry aircraft.
Actually, now that I think about it, I believe that Icon as well as CubCrafter chose the only viable way to be profitable with a LSA: They designed products which stand out, which can do thing other planes can't and which trigger the 'cool, I must have this' reflex, even if this means that it will be a niche product. IMHO it's better to successfully serve a well funded niche, assuming it is big enough, than to unsuccessfully aim for the mass market.
Just look at the Cessna 162 or similar planes - they are (or were) in direct competition with planes like Cessna 152s or even 172s / Piper PA-28. I doubt that the 162 would have been a success even if they would have sold it for $20,000 less.
Most pilots seem to be super cheap and unless something is really cool and appealing, most of them will always say 'hey, for the price of a new BugsmasherEvo I can get a much more useful Cessna / Piper / Mooney / Beech / whatever and still have money left to buy fuel for xxx hours of flying. And, such an older plane also doesn't depreciate much anymore and I can take luggage / friends with me, if I want'.
It appears very rare that anybody here on PoA ever buys a brand new airplane. On backountrypilots.org, I remember however multiple cases of people buying new planes, despite of the much smaller size of the forum.