Does he though? Not picking on the guy, as he is but one of many of what I dub "hipster aviation" peddlers. I'm just not sure what showcasing the STOL/bAcKcOuNtRy version of an Icon A5, lifestyle branding exercise, does for the "masses" that cannot afford current housing rental prices as it is. The majority of whom received an inflation adjusted paycut this year. Hell, I'm an above median income earner, and my "raise" was a 5% paycut after inflation.
My point being, how relatable is clowning around off-pavement, sometimes gratuitously wrecking kites worth more than the median SFH in the Country? It's one thing for people to do that in junker modded bumper cars on the weekend at the local drag/dirt strip for less than a couple grand in parts and labor, it's another to do that in half a million dollar flying jet ski.
If it is indeed the intent to invite young eyes to the avocation, then that avenue is at the very least, incredibly tone deaf on the socioeconomics (reason I don't do young eagles anymore). Thing is, I don't think there's any legitimate advocacy being intended here. This is just another flat-billed Tech Bro humblebragging on youtube, so the argument is moot.
At the macro level, little of what is being peddled on social media by hipster aviation is actually helping our insurance rates going forward, which is about the only "social" aspect about this hobby I care about anymore. We got enough externalities to go around (looking at you, murderous ERAU) as it is, we don't need the help.