Cooter
Ejection Handle Pulled
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- Dec 2, 2015
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Cooter
Your problem then is with the retailer, and not the farmer. As a general rule our industry lives on less than $0.10/dozen profit over the long term and the retailer makes far more, but that is a whole other discussion.
My definition of sustainable is based upon social, environmental, and financial concerns. We have to operate all facets of our business in a way that the majority of citizens in our communities find acceptable. That encompasses animal welfare, labor practices, antibiotic usage(we've eliminated) and nusciance issues among others. We have to ensure that we are not damaging the environment and are using as few inputs as possible. We have to do all this and do it in a way that ensures an acceptable return to the shareholders. I have a whole team working on sustainability measures and we have KPI's that are tracked daily on our performance. Reduce, reuse, recycle. For example, we use soil mapping and GPS guided variable rate applicators to apply manure from the facilities. This ensures that nutrients aren't being applied beyond what is required for agronomy and also directly replaces chemical fertilizers.
I actually don't have a problem with either and I didn't intend to communicate that. The low cost of food items in the US amazes me (even more so when the regulations and oversight is considered) and I don't blame retailer or farmer for trying to maximize their gains. I only replied to address your statement against the sustainability of backyard chickens. It's a different philosophy towards agriculture that drives that market and I think sustainability is very achievable. The means of controlling costs are very different as are some of the goals. There is a faddish element behind some of it, like most things, but ultimately many of the things that drive up your costs will ensure that this alternative market remains and most likely grows. And for further clarification, I have an appreciation for both. Thanks for the interaction.