OK - have had a little time to do some homework (which may have been better than just responding right away...)
First, yes, as Larry just posted, ODPs are only for terrain and obstacle clearance (which is what I always understood) - not aircraft separation. Per the Instrument Procedures Handbook, "The term ODP is used to define procedures that simply provide obstacle clearance. ODPs are only used for obstruction clearance and do not include ATC-related climb requirements. In fact, the primary emphasis of ODP design is to use the least restrictive route of flight to the en route structure or to facilitate a climb to an altitude that allows random (diverse) IFR flight, while attempting to accommodate typical departure routes."
I just called the head of QA, Plans, and Procedures at AUS TRACON to get some clarification. He said they're required (by something "deep in a book") to state PRIOR to issuing a clearance that we're reminded to fly the ODP when there is one (there are apparently only two cases in their area, so they only do it for two runways; not even the reciprocal of ours). It's not actually part of the clearance but is more of a reminder right before issuing one. "We don't want to assume the pilot read it" and "it's easier to explain why we were being redundant vs. why we didn't say it if something bad happened" were his comments. They hadn't always been doing it but, when someone came from another site where it was done, a research of their procedures resulted in the change. The statement is only made when giving a clearance on the ground, from what I gather.
Back to the accident in the OP, my guess is the pilot was going to try and pick up the clearance in the air. Had he picked it up on the ground, at least if the controller issuing the clearance had followed the guidance cited by the AUS TRACON, he would have at least been reminded there was an ODP in play. That may not have happened but there's no indication in the story that the clearance was picked up on the ground and didn't include the pre-clearance statement.
We're all obligated as IFR pilots to know about an ODP before departing, no question. Having ATC remind us before launching into IMC seems like a good added safety measure, but it shouldn't substitute for us doing our homework. In fact, the other accident discussed here recently in Medford, OR shows that even having a tower repeatedly tell the pilot to fly the SID won't solve everything (
Navajo crash - Medford OR | Pilots of America).