Agreed, Henning. I just feel like they want to play the high-margin game instead of the high-volume game. I think 66% margin will eventually cause the new aircraft market (at least for trainer/GA) to disappear for all but FBO's/flight schools. The regular joe's will continue to buy 30-40yr old aircraft, and leave the $350K+ purchases to the wealthy.
As the pool of pilots dwindles, the pool of potential buyers also shrinks. If aircraft manufacturers continue to try and ask for more price as opposed to making it up on volume, they'll be making 5-aircraft per year, and trying to extract $800K out of a 172, lol.
It's actually not that bad of a deal, because aircraft are typically low use/high durability products. My 1960 310 had 3300TT on it and with a panel upgrade was a fully capable modern aircraft with nearly new engines and brand new props for 1/15th the cost of new. Let those with a job for the plane eat the new depreciation and then sell it to the rest of us shlubs who don't have someone else paying for the plane for us. As far as resource management goes, short of a communal, global, aircraft fleet, it's pretty good. You wouldn't think about having a 40 year old car as your daily commuter and you wouldn't think twice about using a 40 year old plane as one. That's the difference in aircraft economics, the durability of the product, and a lot of that is legislated in a round about way through strict engineering and production standards.