Advertising is a tough nut to crack. An ad in Flying magazine or EAA's Sport Pilot is beyond our budget, and other venues are soooo scatter gun as to be questionably worthwhile. We do a lot of Facebook stuff, but that's pretty limited. We have 1200 fans, which is nice, and many of them are repeat guests.
The 2-night minimum is a sad necessity, given our wildy variable demand. The problem is that dozens of people will book Saturday night only, months in advance, leaving Fridays unwanted and unbooked. Then, on the Wednesday before the weekend, we will be swamped with people looking for the whole weekend. We then have to turn them away, and are left with a half empty house on Friday night.
Not having a 2-night minimum on weekends is like taking ten $100 bills, laying them on the table, and setting them on fire.
So, we're stuck with it.