Jay Honeck
Touchdown! Greaser!
This morning I called up a hotel to get some nights for a weekend that shows as 'sold out' on the website. Sales managers said, no problem, we allways have some reserve rooms that don't go on the site. So, you may not do that, other hotels do.
Ah, but that's a whole 'nuther kettle of fish. Read on...
With on-line booking agents jacking their commission to 15% (or higher), a sea change has taken place in the hotel industry. First, it's now easily possible to beat the on-line price by calling the hotel and asking for the owner or manager. Explain to him that you want to book with him, and save him the Expedia (for example) commission.
If he's anything but a complete idiot, he will offer a price 5 - 10% below what's on Expedia, saving himself 5 - 10% in commissions AND making you a happy customer for life. (If he DOESN'T do this, run, don't walk, from this hotel. It is run by morons!)
Second, more and more of us are NOT putting all of our rooms on-line. We, for example, have decided this year to only put one or two rooms per day available on line. This keeps our commissions low, and we sell out anyway.
So, yes, we can "appear" to be sold out on line, but still have availability. It's a smart way to run the business.
My original example was for people who drive into town, sans reservation, and -- despite flags flying and signs a-blazing -- walk in and ask if we have rooms. NO hotel would light the "No Vacancy" light if they had rooms left to rent.
Which brings me to ANOTHER pet peeve -- new hotel construction that is omitting the all-important "VACANCY" light on the big sign out front. Without that sign, potential guests are forced to come in off the highway, find a parking spot, walk into the lobby -- only to then be told "Sorry, we're full." That is the worst customer service on the PLANET.