You're either an MMO devotee or you ain't.
I can lead you, but I can't make you drink.
You gotta hand it to those old MMO creators - they were marketing geniuses. Mix up some mineral oil, pain thinner, dye, and perfume and call it "mystery" oil. The only thing mysterious about it is what it's actually good for. Therein lies the genious. There are some fervent true believers out there, though. Faith is much more powerful than science.