That’s what the PCG says. The AIM (4-1-15) apparently calls the general service, provided to IFR and participating VFR pilots, by the name Radar Traffic Information Service.
The problem I was flippantly raising is not what it actually is. The problem is the abundance of misconceptions about what it. If you Google “flight following site: pilotsofamerica.com” you’ll see over 10,000 results just from the discussion generated here over the years. I found a 2015 UND master’s thesis on the topic, one of the research questions within it being what pilots understand flight following to be. Many articles about it in various magazines and blogs include a “what it’s not” section to dispel common myths.
The more I think about this, the more I believe that pilots spend more time talking about what flight following means than art critics spend talking about what modern art means.