Thanks,
@SkyDog58 for the invitation.
To
@iflyatiger , AOPA does have a media relations staff member. We receive multiple calls a week from reporters seeking information about GA, usually safety related questions because of an accident in their area or related to local airports. We hook them up with safety and airport experts on our staffs. Sometimes AOPA is cited as a source; often it is on background.
Regarding, outreach to garner coverage of events such as GA participation in Florence relief, we do pitch those stories--sometimes even offering up our photos and video to support them, but few reporters are actually looking for stories. Most have plenty to cover. Reporters these days are judged by their management by the number of clicks their stories get. A feel-good story about a bunch of "rich aircraft owners donating a couple of days flying food" (as they would see it) won't get as many clicks as some other sensationalist story the reporter can spend less time researching and writing. I wish that weren't the case, but that's the news business these days. FWIW, we have been working for weeks with a PBS reporter about a story on the pilot population and the pilot shortage and industry efforts to resolve it. However, her best guess is it won't make News Hour and will be an online story only.
Meanwhile, we have written and videotaped several stories ourselves about GA relief flights and Florence, including this one on the top of our home page today:
https://www.aopa.org/news-and-media...tion-airdrop-sets-record-for-hurricane-relief. Those stories get pushed out through our daily eBrief email newsletter, the circulation of which goes well beyond our own membership, including to some media and many members of Congress and DC influencers.
@Tantalum You say you haven't been a member of AOPA in more than a decade, yet you claim to be some sort of expert on what the organization is or isn't doing. I wonder if you leave reviews for restaurants you haven't visited in the past decade or so? AOPA members who pay attention will know that AOPA has spent millions in the past couple of years on the You Can Fly program (
https://youcanfly.aopa.org/), a series of initiatives all designed to help pilots and prospects from cradle to grave. Among the initiatives is the High School Curriculum program, which is developing free aviation-oriented STEM curriculum for grades nine through 12. The ninth grade curriculum was Beta tested in 30 schools or so last year and this year some 2,000 students in 80 schools are using it with many more evaluating this year. Meanwhile the 10th grade curriculum is being tested in some 40 schools and will be rolled out in time to support those ninth graders as they move into 10th grade--continuing on until all four grades are complete.
Some 5,700 pilots who hadn't flown on average in 8 years are now back flying again because of the Rusty Pilots program; tens of thousands more have taken the course since its inception three years ago.
Another You Can Fly program is aimed at keeping pilots in the air by supporting flying clubs and creating new ones. AOPA is the only organization with full time staff providing free expertise to those interested in starting new clubs. The program has started 93 flying clubs since its inception--and will top 100 by year end. Some 900 other clubs are members of our network. AOPA has five full time ambassadors scattered around the county whose only job is to provide free support to flying clubs and those wanting to start one, conducting Rusty Pilots seminars, and supporting flight schools.
The final You Can Fly program relates to improving the flight training experience. We are developing modern, 21st century adaptive learning curriculum for flight schools--designed to engage flight students the way people actually learn nowadays. We are also developing customer service training modules, marketing and promotional training and other resources to help flight schools be more effective in getting and keeping students.
I could write much more regarding recent advocacy wins such as BasicMed, preventing ATC privatization, educating the FAA about the importance of providing alternative certification pathways to upgrade the legacy fleet, and countless wins at the state level regarding things such as sales tax elimination on aviation maintenance and parts. But the naysayers have already stopped reading.
Others may want to simply pay more attention to AOPA's content. ePilot, our weekly email newsletter is free to members and a great way to keep up with what is going on. AOPA Live This Week (
https://aopalive.aopa.org/) is a quick 15 to 20 minute watch available to anyone that summarizes the week's news and carries some pretty cool video stories.
Thanks for checking out what AOPA is doing TODAY and not relying on past perceptions.