But it is. In a true capitalist, free-market economy it is the consumption of these services and goods by John Q. Public that solely drives it. There are hundreds of examples of this. Take aviation. Up until the Deregulation Act in the late 70s which removed direct federal oversight, mainline aviation was very closed, somewhat profitable, and only available to those with means. The rest of the public could only afford trains and buses. After Dereg aviation took off. It became safer and more widespread where even those John Publics at the lower economy levels could afford a plane ticket now.
How did deregulation make air travel safer? Correlation, not causation.
Deregulation didn't do anything to make air travel safer. Around the time of deregulation, the two things that were causing trouble with airliners were hijackings and wind shear. Deregulation did nothing for those - We beefed up security and we eventually learned what microbursts were and what caused them and how to avoid them, and we haven't had nearly as many crashes since. But that had nothing to do with deregulation.
But don't confuse regulation with risk-management/mitigation either. Regulations provide only minimum standards. The rest of how an industry operates is managed by them and at a profit.
Right... Regulations provide minimum standards. So should we get rid of them, and have no standards, and go purely free-market?
I believe if we did that, it would bring down the entire industry eventually. Corporations' sole reason for existing is to make money, and they will do anything that they think will cut costs or increase revenue. I know, my job for nearly the past decade has been finding those things and shining a light on them.
Profits will never increase safety. You may think that people would be more likely to buy tickets from a "safer" airline... But let's say there were no regulatory bodies involved in aviation. Boeing does their thing, and Lion and Ethiopian crashes still happen. Everyone will hear about the accidents, nobody will hear about the fix, and nobody will fly on a 737. Southwest is forced to pickle their entire fleet and buy A320s in an attempt to remain in business, but the massive capital cost means they're unable to remain competitive - They have to cut wages to their employees, their legendary service begins to crumble, and a million press releases and ads don't reach the number of people that bad news does. Within two years, they're out of business, along with any other airlines that used 737s exclusively.
The biggest airlines absorb the hit initially, but eventually another crash happens in another type, and all of air travel begins to be seen as unsafe. Ticket sales tank. Airlines cancel routes. Only a few of the largest cities have enough people left who are willing to fly, and it either becomes only "available to those with means" or it goes away entirely in favor of bullet trains, hyperloops, or just today's technology and a resignation to travel being slow like it used to be.
"Minimum standards" are enough, if the standard is set in the right place and adhered to. Instead of the doom from above, what's likely to actually happen is that Boeing will develop a fix, the FAA will bless it, the airplanes will be brought up to "minimum standards", people will accept that they are now safe because the government is now doing its job, and life will go on with very little change except the Max will be safer.
However, if you think more regulation will "solve" this problem you are mistaken in a free-market economy.
I don't think anyone is asking for more regulation. They want existing regulations to actually be enforced.
Just look what happened after the Deepwater Horizon where the oversight regulatory burden of the offshore industry increased 10-fold and decimated it as it was no longer profitable--which in turn decimated the support service companies to include the 3 major offshore helicopter companies to go Ch 11. So now 1 million people globally are without work or working in very distressed surroundings. Maybe ask them if they think more regulation made them safer?
Well, we could instead have a pure "free market economy" where the Deepwater Horizon folks would have just said "Oops!" and moved the rig and drilled another hole. Meanwhile, oil would continue to leak and coat all the beaches in the Gulf, decimating the tourism industry and leaving a lot more than a million people out of work.
Minimum standards matter.