Given that the primary reasons to buy a Harley are a look and a sound, this is missing one of the key ingredients. Not interested.
Its for the !@#$% Millenials. Grrrrr....... I will keep my Street Glide.
Harley-Davidson is a local company. Several of my friends, neighbors, and family members work for them, and some of the Davidsons live near my in-laws. (The Harley family is long gone from the company.) Plus, my friend and (former?) PoAer Mike Daniels has worked with them a lot as a contractor and actually went on tour promoting the LiveWire project for a while.
H-D is hurting because their customer base is rapidly aging, shrinking and dying. Millenials don't care to ride big, old, noisy, fume-belching beasts... And if prior trends are any indication, H-D's average gas bike customer these days is about 53 years old. Only 15% of Harley riders were under 35 10 years ago, and it's only getting worse, to the point that H-D doesn't release those numbers any more.
But, rest assured that if you're not into an electric Harley, you're also not who they're targeting with LiveWire.
A different name isn't a bad idea. I thought Buell was purchased by Harley-Davison? Maybe bring the Buell name back.
Yes, Buell was purchased by H-D in a few stages, and was later shut down. An entirely new name wouldn't be a bad idea either... But I'm sure that the H-D folks have done the calculus on this and decided it was best to still call it a Harley.
Come out with one that for the same price will go 180 miles+30 reserve, can be recharged to 100% in less than 10 minutes at any gas station and I’ll be interested. For around town, elections ctric would be fine, but I tend to do stuff like ride 250 miles for lunch because I read about a barbecue joint.
And again - You are not the target market. Getting Millenials to drive anything is somewhat of a challenge with all of the transportation options available today. The people who are going to buy an electric bike are not "Iron Butt" riders. For them, transportation is a means to an end, and most of them are not traveling much thanks to the explosion of social media and other online forms of communication allowing them to socialize from afar.