flyingcheesehead
Touchdown! Greaser!
Yup, H-D survives on the existing customers and selling a "Biker Image". If people were buying solely based off of value and performance per dollar, there aren't many H-D bikes that would ever sell. People want the look/sound of an H-D, that's why many stick with them. They try and transfer that image to electric motorcycles which is 99% a group of sub-40yr olds who don't give two hoots about the H-D biker image and charge top-dollar for it, and it's an instant failure.
Not to mention, the "biker image" is now an old guy with white (or no) hair and a beard. They definitely have a generational image problem.
If they want to get a new generation interested, they need to pay young hunks to ride around in H-D gear with hot young blondes hanging on to them. Of course, they'll get a lot more attention with a noisy bike than with an e-bike... So I guess they need a new noise too, and pump it out through speakers.