No, the point was that if they never learn how to fly, they'll live. Yes, once you make the plunge and decide to learn how to fly, your life does depend on it. But, that wasn't the point.
Anything that gets people to the airport and taking lessons, or at least trying it out.
When people find out I'm a pilot, I generally get one of two reactions. Maybe 20% will say, "Isn't that dangerous?" while the other 80% says, "That is SO COOL! I've always wanted to do that!" If so many people have "always wanted to do that," then why are we reaching so few of them?
I believe that the majority of people, at some point in their life, decided it would be cool to learn to fly someday. Then life happens, it gets pushed to the back corner of their mind unless a friend takes them up, or they stumble across a bustling GA airport for some reason, or whatever. I think that if there were well-done ads in mainstream media that advertised, for example, a free "what does it take to learn to fly" seminar down at the local GA field, we'd be reaching a lot more people.