Every time I hear about some group upset because they are offended and try to get an image or a flag banned... or some person who said a word banned I just don't really get it.
I am unable to conceive of a word or logo or anything that would make me so upset I'd feel the need to try to prevent others from or punish them for using it.
Anyone who feels offended by some term has the right to oppose that term being registered as a trademark prior to the registration being granted. That's a created, statutory right, not a constitutional right, and there is a 30-day period built in to the trademark registration process for that purpose. Anyone at all may file an opposition to registration or a motion to extend the time to oppose IF they do so within that 30-day window.
Once a trademark is issued, it become the intellectual property of the owner / registrant, with all the pursuant property rights. In addition, many subsequent decisions and transactions are typically made based upon possession of the trademark, and these decisions may affect many people in addition to the owner / registrant.
For example, in the Redskins case, I can think of the following people, off the top of my head, who would be affected by a registration cancellation:
- The trademark owner and their employees
- The league, to whatever extent the decision affects them, and their employees
- The companies that manufacturer licensed apparel and other merchandise
- Those companies' contractors and suppliers
- The employees of all of the affected companies
- Retailers who specialize in the sale of licensed merchandise, and their employees
- The vendors in the stands at the games who sell licensed merchandise
All of these parties (and probably others) are affected by any change in the trademark status.
Because of the significance of a trademark to its registrant, its inherent value as intellectual property, and the many other licenses, agreements, contracts, and people who might be affected by a change in status, it's essential that decisions to cancel trademarks not be made lightly. The petitioner should be required to show actual damage before their petition is even entertained.
"It hurts my feelings" just doesn't cut it.
It would have cut it during the 30-day opposition period, but not after the fact, when the mark has been registered, and when third-party contracts and licenses, millions of dollars in revenues, and hundreds or thousands of jobs, all hang in the balance
If that were not the case, I could easily challenge the Godfather's Pizza trademarks and all of their associated visual marks for being disparaging of Italian-Americans. Pizza is an Italian word that refers to a product of Italian origin, the company's logos use the colors of the Italian flag, and their trademark name and marketing materials refer to a fictitious Italian mafia boss, thus perpetuating the stereotype that an inordinate number of Italian-Americans are involved in organized crime.
And just to add insult to injury, as much as I like Herman Cain, Godfather's Pizza is the worst pizza I've ever had. It defames and slanders pizza, and Italian food by extension, just by virtue of how incredibly bad it is. I mean, it makes Domino's seem good by comparison.
So yeah, as an Italian-American, I have as much right to challenge Godfather's trademark as Native American's did to challenge the Redskins'. The problem is that the opportunity to oppose the Godfather's trademark expired in 1973; so no matter how much my feelings might be hurt by the trademark were my skin much thinner than it is, the opposition period has expired, the trademark has been granted, and my hurt feelings are not nearly sufficient grounds to nullify the company's intellectual property rights.
At some point, people need to realize that having their feelings hurt is not the same thing as having suffered damages. Whininess is not a legally compensable condition.
-Rich