If you trust manufacturer's numbers, there's a table on the Abe's website where they tested against a lot of competitors.
The fact that they concede losses in a number of soil types with only their three-point system and the competitor's pull numbers are a lot closer to theirs in many categories tends to lead me to give it at least a better than average chance of not being only marketing fluff, I think.
Ultimately I picked it over The Claw because that thing is bulky to shove in the baggage compartment and these plus their bag are much more (to me), "baggage or under-seat area friendly".
The above ground bars with pins through them seemed a little odd, in that they're just pins.
This thing with a mix of a "spade" shape plus pins driven through seemed simple, effective, and relatively light and friendly to carry in the bird.
The term "elegant design" came to mind. But the stronger double spade plus a cable between plus a pulley, part... Kinda screamed "fussy" to me, so we'll see.
I've blown $300 on stupider things, I guess.