And people also love driving outstanding cars. If it was so easy, why didn't MBZ, BMW, Audi, Lexxus make a car that is as nice to drive as the Model S?
There is more engineering involved in Teslas than you give them credit for.
They do. Their cars are plenty nice to drive.
What they were avoiding was the made up "fleet percentage" numbers. They have international businesses to maintain and no place else other than the U.S. is authorizing government money to buy individuals toys -- BUT -- the U.S. does mandate that a specific percentage of your "fleet" produced here must be EV.
Basically the deck is stacked for a "fleet" that's 100% EV vs a manufacturer that knows how to produce what ALL of their customers want.
Musk had a clear shot at being an "all EV" 100% fleet and the government put his competitors at a distinct business disadvantage. They couldn't just up and re-tool overnight and he knew it.
Politicians handed him the win. As he planned. I doubt he just got lucky in that regard, but if he did, it lowers that "genius" status everyone wants to bestow on him, so take your pick. It doesn't matter either way.
Socially engineered to win. California led the way, not surprisingly. Where is the company headquartered again? Yeah... His politicians hid it very well in the sob story, "A level playing field for a small manufacturer."
Very well played. Incredibly well. I mean, who'd actually WANT the Big Three to actually ramp up and totally crush him by challenging them with a more efficient offer like, "The first 100 million EVs to market get all of the cash?" That would have killed him before he even started. Nope, make it a "fleet percentage" and it looks "fair" at first glance.
It certainly wasn't about getting EVs on the road the fastest possible way. It was engineered to give an all-EV manufacturer an advantage, in a tech State. Go figure. (Duh...)
There's engineering in the Tesla. It's not NEW or particularly worthy of financing it on the backs of a society that just wants toys. It's a battery. No new chemistry. Nothing but better packaging of it.
Consumerism and populism run amok. It's not good governance. It's chrony favoritism backed by "someone else's money". The same complaint his political contemporaries have against petroleum.
If Musk had to earn his way to profitability and scale without kickbacks to his customers, he'd still be building a niche car for millionaires. That's just cold hard numbers and facts.
It's just which politicians got paid is all. Chrony oil company or chrony green company. Same engineering problems at their core -- efficient use of energy, not lowering energy use. Thermodynamics doesn't allow that.
Same graft and total corruption. Different cocktail parties. Ethics and morals were never even a thought, we're well beyond that as a society.
There are no moral rules. If your side won, you get to re-write the history book. See: IRS scandal.
Case in point on history re-writes is: Ford.
Nobody hears how the government of the day tried to utterly destroy him for not being born into the "right" family.
The "official" history now is that he was an amazing entrepreneur with nearly zero flaws. Not the guy Congress didn't trust to run a business as large as his became because he didn't attend the right business schools. Hob-nob with the right crowd.
Musk hob-nobs. Very well. Nothing changes. The oligarchs love Musk and his electric scooters. It plays nicely when folks actually ask them what they're doing about overpopulation and pollution.
"Look, no emissions! [whisper aside: "At the tailpipe... Hey Bob, your district will get the approvals for the new Nuc plant in ten years if you go along with this mandate for EVs thing... Play along so you can look strong on jobs..."]
These folks know exactly what they're doing...
Keep the upper middle class thinking a mortgage on a car that costs more than their parents paid for a house, is a "great deal" -- and slap some computer displays and a battery in it, make it drive like a Euro sports car, and lock the Euro car manufacturer out of participating with the "fleet" percentages (so they can't use their real world profits on non-EV toys to cover their retooling expenses), and the upper middle class will lap it up. See: Deposits on something that hasn't even been built yet.