I agree, the Who didn't sound all that hot. Oh well.
Here's my list of ad picks and pans. I downloaded the Adbowl app for my iPhone as a convenient way of keeping score. According to my ADbowl votes, I liked:
Coke/Simpsons. Not sure it'll survive the test of time, but you can't go wrong with the Simpsons. Did you see Homer get sprayed in the face at the end?
Dodge Charger was very good, but I think it also had the misfortune of being shown after the Dove men's ad. Dove continues to do high quality work, and the two were so similar, I thought the Dodge was a continuation of the Dove campaign. I guess somebody cribbed off of somebody else?
Doritos House Rules got my approval for the tough-talkin' kid. "Hands off my momma!" However, the rest of 'em stunk. Doritos may be out to prove that "the common man" can make some great spots with their ad contest, but they've now also proven he can make just as many duds.
Google was quite good. I didn't know they were planning a spot. Very well done demonstration. However, it makes me wonder if their #1 search throne is under assault. Bing?
I liked the Hyundai spots. The hand-built was the weakest of them, but their ads were interesting to me on two fronts: (1) I've been hearing/reading a lot of stories about how good their cars are now, (2) the new Sonata looks interesting, and (3) it's nice not to be bombarded with the same old blah Ford, Chevy, & GM spots all game long.
The Kia ad was fun, too.
The NFL spots were well-done. The TruTV groundhog day was funny, especially the 6 more weeks of football punchline. Great way to advertise a new show. The Best Fans in the world spot was nice also.
Sucked it:
Vizio Internet TV. WTF? I thought this was another Droid commercial. Confusing and sucky.
Teleflora is still insulting its customers.
The Boost Mobile was a takeoff of the horrendous 1985 Chicago Bears rap video, when they were hot. That is suck squared.
Monster's fiddling beaver was just stupid. Careerbuilder was a slight notch above. Casual no pants day could've been better if they had just implied it more, rather than having so many tighty-whiteys in the face shots. But then again, they always went for the literal "I work with monkeys" ads.
I have no idea what squirrels have to do with Honda hatchbacks.
Tired of the GoDaddy schtick.
Likewise, tired of the E-trade talking babies. They haven't made a better commercial since the "Stuart" campaign at the height of the dot-com bubble. People want sound information now, not babble.
Who the hell approved the "little Kiss" band? Stupid.
Every Bud Light spot: Weak.
Bridgestone. Their production budgets appear to be getting bigger, but the concepts are getting dumber.
I guess it's good for advertisers that it was such a close game and all the action happened in the 4th quarter.
