SkyUber

That article did a good job of listing lots of reasons not to be passenger on a small plane. Motion sickness. No bathroom. Lack of ground transportation to remote airports. And so on.

And a decent job of listing some attractions as well, like speed and view of scenery.
 
Recent EASA rule changes have been made that allow ride sharing and advertising:
Cost sharing by private persons

The maximum number of people who can share the direct costs of a flight has been increased from four to six, including the pilot. Direct costs include fuel, airfield charges and any aircraft rental fee. Any other costs not directly related to the flight, for example the annual cost of keeping, maintaining and operating an aircraft, cannot be shared and no profit can be made.

The requirement for those costs to be shared equally has been removed. How much each individual person pays is not prescribed, but the pilot must pay something.

A flight can now be advertised in advance, but it should be made clear that it is a cost sharing flight, and not commercial air transport under an Air Operator’s Certificate (AOC), since it is an offence to advertise the sale of a public or commercial air transport flight without being in possession of an AOC.

This aims to allow cost sharing between friends and colleagues and not to provide an air taxi service to members of the public.

Both EASA and non-EASA aircraft, including those on a permit to fly may be used, although the if the aircraft is being hired for the flight, it must have either a Certificate of Airworthiness or be a type approved permit to fly aircraft which is already permitted to be used for self fly hire within the terms of the relevant exemptions.

There is also a section I didn't quote about some organizations being allowed to charge for (and even profit) on introductory flights flown only by private pilots - provided the private pilot is uncompensated; more info on the UK CAA web site:

Guidance on cost sharing and introductory flights
Information for PPL, NPPL and LAPL holder flying in the UK

Information notice from April of this year: https://www.caa.co.uk/docs/33/InformationNotice2015029.pdf
 
Outside the US? They did UberChopper here in Austin for COTA and it went fantastic.

It's really nice to finally start seeing support for this kind of aviation from the public. Too bad we can't get the same type of support from, you know... pilots.
 
Outside the US? They did UberChopper here in Austin for COTA and it went fantastic.

It's really nice to finally start seeing support for this kind of aviation from the public. Too bad we can't get the same type of support from, you know... pilots.

Uberchopper is a booking agent. All the helicopter flights were operated by comm charter outfits. Including the ones in Austin for the race traffic.

"UBERCHOPPER:

AUSTIN, Texas — Uber is launching a new division in Austin this October, UberChopper, wherein users can forego traffic altogether and hitch a ride on a helicopter.

To provide the service, Uber partnered with Epic Helicopters, a Fort-Worth based helicopter tours, charters and flight instruction firm. To book a flight, a user can request a helicopter service through the Uber app, then wait for a Uber representative to schedule the ride.

Air Carrier Status
Epic Helicopters, LLC is a fully certificated Air Carrier operating under the regulatory basis of 14 CFR Part 135. As a certificated Air Carrier, Epic Helicopters, LLC is held to similar standards in pilot training, maintenance and safety as that of commercial airliners."

Not related to the Airpooler/Flytenow PPL model. Anyone can charter a bird from Epic.
 
There are number companies providing Uber type service in aircraft here in the United States, including Uber!

Uber type service of course has no relationship whatsoever to the legal practice of GA cost sharing.
 
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