I bought a leather flight jacket on ebay one time. It smelled of cigarette smoke so bad that I could not even keep it in the house. I tried everything to get the smell out, and I couldn't touch it. So I decided to sell it on ebay, but I didn't want to dump a smelly jacket on someone, so I advertised it as making a statement. "If you are a smoker, and you want everyone to know that you are a smoker, buy this jacket. It reeks. Walk into your favorite restaurant, where they just banned smoking, and everyone there will know you are a smoker, and proud of it." On and on like that. So I put it on ebay, and I sold it for almost twice what I had paid for it.