The Ford truck is the national truck of construction, the go-to vehicle for the commercial trade contractors I call, "clients." Simply-stated, they love their trucks.
Please remember, Nate, the fact of an "investigation" is no evidence of a "defect." They've received "95 reports" from a fleet of over 400,000 vehicles; filtering out the chuckleheads who buy vehicles, use them hard until the warranty's almost out then try to claim "Lemon Law" violations to get a new vehicle free (yeah, folks, they're out there), and the folks whose idea of maintenance is "get in, turn key," those numbers are low.
One truck in 4,000. "Haven't got the bugs worked out"? Can your code withstand that scrutiny - by unqualified amateurs?
And every construction guy I know is begging my buddy to sell them his old standard cab 7.3L diesel because their 6.0 and 6.4 Fords are eating them alive in downtime and MX costs.
There was no intent to disparage Ford. They're definitely ahead of Dodge on anything by a mile, and Chevy hasn't done anything new in their trucks until a tiny tech upgrade in the 2014.
The F-150 is by far the best 1/2 ton out there right now. In the diesel space, the new Ford diesel looks to finally be the engine they wanted when they spec'd the 6.0L.
The EcoBoost is a great idea. But, the 5.0L "Coyote" engine is significantly less fussy, and it's the engine that Ford rates themselves as "Fleet Duty" in the F-150 -- and they put that one in all of those contractor's 1/2 ton trucks, if they're buying the stripped down work models. Operating cost difference in fuel is about $200/year.
The contractors also typically get the 3/4 ton or larger trucks, and those are significantly different trucks, different build plant, different design. The "Super Duty" branding. Those have non-sealed axles, and Dana hardware for the 4x4 system.
And, I don't write code for a living. I'm a sysadmin.
Any code I write and release to anyone other than myself is honest and comes with the "If it breaks, you get to keep both pieces" and typically I'll slap a BSD license on it. You'll have the source code and can fix it yourself.
Ford will get the kinks out of the 3.3L V6 with the fancy turbos. No big deal. To continue your software analogy... Never buy Version 1.0 of anything.
Here's the reality from three Ford lots nearby...
There's typically five or six Super Duty trucks on any particular lot. Out of those, four will be diesels, two gas.
The front lot will have a mix of feature sets on the various F-150s, from basic thru Lariat and a couple of Platinums and a mix of engine types. 5.0L being almost impossible to find.
The back lot will be completely full of EcoBoost F-150s in the mid-range "FX4" trim level.
Only one dealer nearby keeps their fleet trucks anywhere in view of the public. (Groove Ford, on Arapahoe by the way.) Probably because folks might notice the $15-$20K lower sticker on them because they don't have a fancy stereo or leather and 20" chrome wheels. Exact same trucks, otherwise.. And likely the only place on the lot you'll even see a standard cab. No EcoBoosts in that row either.
Stock is REALLY high on the EcoBoost F-150s around here right now. You could probably make a screaming deal on one.
All I'm saying is, the 3.3L turbo truck isn't the one I'd pick yet. We could put it to the test... Lets you and me both buy new Fords and both tow 10,000 pound trailers back and forth from here to Grand Junction via I-70 until one of us breaks down. I'll take the 5.0L. The EcoBoost is rated to tow over 11,000 lbs... Do you think that will be enough margin for it to outlast the 5.0L?
Another interesting thing. A frank discussion with one dealer garnered that a typical real selling price for the Super Duty trucks right now is almost $10K off of MSRP. He alluded to the fact that right now the F-150 and Super Duty price points cross. A high end F-150 won't get much of an MSRP discount, so you can get into a Super Duty cheaper than the F-150 on some trim packages. That says a lot about the perceived value of the F-150 lineup.
Ford is definitely doing it right. The V6 just isn't their most reliable option yet. They look like they'll get it there.
Their new six speed transmission looks like it finally is a contender against the Allison in the Chevy diesels, too.
Used lots are full of 6.0L and 6.4L Ford Diesels right now. You can't find a Chevy.
The Dodges are all at the low end used car lots on Broadway. LOL. Their new lots are stuffed even fuller than Ford's back lots full of EcoBoost F150s. The Cummins diesel is solid old tech. If they'd put a real transmission on it and hold the price down... well, I still wouldn't buy it. Chrysler can't make transmissions.
The neighbor fixed that problem by custom ordering a manual transmission on his Dodge diesel. Not a bad combo and Dodge is the only place you can still order them. But a manual tranny isn't an option in this household... Someone (not me) never learned to drive one.