That's what I'm thinking. I can't really see an advantage to a hybrid aircraft, other than the fact you can locate the prime mover separate from the propellers.
Hybrid cars lose their advantage at constant highway speeds. Some of the newer hybrid drive trains (Toyota Synergy) use a planetary gearset that effectively locks the engine in direct drive at high speeds.
Well there's some maintenance plusses. It's probably a lot simpler to swap out an electric motor, the prop (and rest of the airframe) isn't subjected to never ending vibration, and the addition of removal of power is very quick, I noticed in the video.
As someone mentions below, sizing the generator for cruise power use plus avionics, lights, and a bit more for a slowish charge / positive power profile seems workable.
One significant problem they probably haven't solved is cabin comfort. Heat isn't going to be plentiful anywhere to use it to heat the cabin, so in cold climates, this thing is a no-go. Heating electrically isn't efficient at all. Cooling isn't either but we're used to not having AC in light aircraft.
A hybrid plane with a small engine (preferably diesel using jet fuel) set to operate at a constant and highly fuel efficient RPM to drive the generator might be interesting. An electric motor to drive the prop seems perfect given the torque characteristics.
It's probably still going to be range limited though. Batteries are chemical devices and are limited, depending on the specific chemistry, in how fast energy can be input (charging) or extracted from them. Otherwise they overheat and try to melt their way out the bottom of the fuselage - a la Boeing Dreamliner.
Battery chemistry is improving but not by leaps and bounds, so unlikely any breakthroughs that will radically improve range for a given weight of batteries carried on board.
Battery tech is the bane of everything electric. None of the breakthroughs have been orders of magnitude better.
I believe you see him starting the small genset when he reaches into the rear cowl there, but I can't really tell. Is it there or is he flipping a remote switch that starts one on the ground out of the frame? I can't tell.
I've always thought the hybrid mix that would eventually need to be done and tried was going to be an electric motor and prop like in the video, but a very small strong turbine turning as lightweight generator as possible while still being relatively reliable. Use some bleed air for the cabin comfort problem and size it appropriately, but it wouldn't have to be massive.
Anyway, interesting that they're trying.
Doesn't that jerkiness of the motor starting up the prop look odd to those of us used to the prop having more mass and being hooked to a traditional piston pounder engine, where it's less obvious it's not spinning evenly during start?