denverpilot
Tied Down
Warren Buffet named his first jet "The Indefensible."
And clearly his time is more valuable than that of the head of a very small magazine publisher, insurance agency, and a lobbying organization representing around 0.1% of the United State's population.
Note: AOPA is not an insurance agency, it's contracted to a normal agency and their prices aren't particularly better than anyone else's.
I started to type up a long list of items I realized were problems, but I realized they're all adequately documented already.
Lets put it this way. Great member organizations offer some sort of value where if you're not a member you missing out on something.
Be it a great publication so good you can't miss it, awesome discounts way better than non-members can get, access to expertise found nowhere else, or even a proven kick ass track record in political battles.
What AOPA is missing is their own "killer" feature -- that you can't get anywhere else.
I join other clubs. I get things I simply can't get without being a member.
NRA is so effective they have people who've never touched a firearm frothing at the mouth (right here on PoA in the Spin Zone, even) about how effectively they spend their lobby money.
Car clubs, grant access to special events not open to the public on how to maintain said vehicle, or major discounts on products for that vehicle.
Ham Radio clubs pool resources to get access to mountain-top sites priced out of reach of average Joes for extending the reach and usefulness of radios, and often offer incredibly detailed and sometimes even negative reviews of products. (Never seen an aviation product AOPA didn't like. Aviation Consumer does not have this attitude. They'll put products head to head and shred a bad one, saving me the hassle, time, and ultimately money, on the bad ones.)
Professional organizations bring networking events, and technical journals to the table for my membership bucks. Or the ability to be published of one is into that sort of thing. (Not I, but I recognize the value to resume' padders.)
Cessna Pilots Assn has saved me at least the cost of the membership every year I've been an aircraft co-owner, even though their name is totally botched... I have joked with John that the organization has nothing to do with Piloting and everything to do with maintenance.
The key is finding killer stuff AOPA does and amplifying that.
I wouldn't care in the slightest if y'all owned a jet or had a wine club or did any of the silly stuff, if there were one thing I could point at my AOPA card and say, "I can't live without X feature." because no one on the planet did it better than AOPA.
I can't think of a single thing I'd truly miss badly if I didn't renew. That's the bottom line, Tom. What is that one indispensable thing AOPA offers members?
ASF and the training and research programs might be close, but I could see it being spun off as a separate entity that folks would join. Especialky if omeone could find a significant insurance discount for stating "ASF current", for example.
AOPA needs to be *better* at something than all the niche "competitors" or... they need to do the same thing as other stodgy old businesses do... Buy them to retain their market leadership. Or hire their best talent away and listen to them.
I felt during the Boyer tenure that AOPA was the only aviation organization that got a talking head on the TV, consistently and with the same unchanging message... "Aviation is good for the country and the people." That's gone.
Big tent? EAA is stomping in your turf hard there, and with their local Chapter-based system for local contact, might not be able to be beat. People don't go to Chapter meetings only to learn to rivet anymore, and haven't for years.
Reviews? Already mentioned Aviation Consumer. Kicking you up one side of the street and down the other, there.
Type Clubs: Better depth of knowledge about a huge aging fleet. Saves people big bucks.
Flight training: You have the eyeballs of every new pilot. That's a win. I'm not sure you have the eyeballs of their instructors though. Maybe some could comment on what their best-in-breed info source is for them.
Politics: The Legal and Medical defense offerings actually speak directly to political effectiveness if you think about it. Neither would be needed if AOPA was winning the legislative battles.
There's probably more but I'm tired. Going to sleep now.
Expo: ? Heck I get one week a year to do something extended related to aviation. The only way I'd spend that time on Expo is if I couldn't make it to Oshkosh that year.
So...
What is AOPA's current or future niche that no other organization can come close to? That's the thing to leverage the crud out of. And it's not Legal or Medical. Those are important tourniquets to lessen the bleeding GA suffers under the regulations, but that's why they're ancillary features, not primary ones.
Writers? Flying had that once, AOPA has had some authors of late who make a good showing, and even AbWeb toasted everyone's buns in the 90s. (Many of the articles written by their staff back then are the first thing that comes up in a Google search 15-20 years later. Nothing to this day touches Don Brown's "Say Again?" column, and Kevin Garrison turned his column into a successful book writing mini-career.)
AOPA needs a hook. That one thing that keeps members coming back even when 99% of the organization is doing dumb stuff. The "I can't get that anywhere else in aviation" feature.