I trained in a steam gauge 172. After getting my PPL, I transitioned to a C172 with a G1000 cockpit, and got my instrument rating. I was happy, and felt accomplished. I wanted to take my wife and kids on trips around the region. Unfortunately, the flight school where I trained had a policy of no overnight rentals. The owner claimed their insurance policy required that their aircraft are back on the field by 5pm every day. This left me with a void. A newly earned skill, but no way to apply it.
So I joined a local flying club. They had a legacy fleet of Skyhawks and Archers at really cheap prices. I paid my $2000 initiation fee and scheduled a checkout flight in one of their Archers with the club's president/CFI. The aircraft was old, seats worn, with paint peeling off and foggy windows to boot. There was a puddle of water on the floor by the pilot's feet. The president said "don't worry about that, all airplanes leak". No. No they don't.
I couldn't imagine bringing my wife or kids into this machine. It felt like a ticking timebomb, and inspired anything but confidence. I could just hear my wife asking "are we going to die in this?".
Then I noticed a fleet of new Cirrus aircraft on the field. It was a Cirrus flight school. The planes were nice, modern, with prices to match. I've decided to take a intro flight, after my frustrating experience in GA so far.
After a single flight in the SR-20 I was hooked. The plane felt complete, and well put together. You didn't have ten different instruments spread across four decades, scattered around the panel. You had two giant screens, and a FMS panel with full keyboard, all within the reach of your right hand. It was cohesive, seamless, modern.
Cirrus transition training was combined with their Cirrus Approach - an online learning portal. The videos were top-notch, with high production value, humorous script, and well acted by Mr. Bottinni. Everything about the brand embodied new thinking.
The Cirrus Flight School had no restrictions on overnight rentals. Once I completed my transition training, I took my family out to Nantucket for a weekend. It's a trip I'll never forget.
Fast forward a few years, I put a deposit on a factory new S22T. Prior to that, I had test flown the newly redesigned 182T, complete with new seats and G1000 NXi. Nice as the 182T was, it still flew like a 1950s airplane. And with a fully optioned price of nearly $900k, it just didn't make sense.
I can only surmise that Cirrus' success comes from its modern approach to aviation. Their airplanes don't look like they come from history books. They're sleek, fast, with seamless avionics and luxurious interior. It's a plane you're proud to show to your friends. Cessna and Piper have given up on GA long time ago, and Cirrus saw an opportunity and took it.