Dave Siciliano
Final Approach
So, I'm just catching up on my 'snail mail' after bein outta town for a week and see several "urgent reminders or notices". Of course, none of these have any urgency to me whatsoever <g>. They must be urgent to the party that mailed them...right?
Let's see: Aviation Safety--URGENT REMINDER in a red envelope. What in the world could be urgent to me; sent by them? Oh! I see, I have a renewal reservation I might miss for something to which I don't subscribe.
Now, as a former military guy (that once was in a combat environment), Urgent has special meaning to me--lives at risk; being overrun by bad guys, plane on fire stuff like that. Seems in civilian life, it's used a bit more loosely.
Here's another one: seems my mortgage lender feels I really need mortgage guarantee insurance in case I die before my home mortgage is paid off. I really think THEY need to have that insurance. If I die, the last thing in my thoughts surely won't be how the mortgage will get paid off!!
Oh! Here's the bi-weekly urgent letter from AOPA that my membership will expire in only three months if I don't renew now.
I don't see anything from the lender that has the seven figure business loan on our subdivision; nothing from the hospital my Brother-in-law is in about his condition in intensive care.
So, what does the term urgent mean? Does anyone really use it when it's truly an emergency in nature, or has urgent become a synonym for marketing folks to mean they might lose revenue if I don't send money promptly?
Best,
Dave
Let's see: Aviation Safety--URGENT REMINDER in a red envelope. What in the world could be urgent to me; sent by them? Oh! I see, I have a renewal reservation I might miss for something to which I don't subscribe.
Now, as a former military guy (that once was in a combat environment), Urgent has special meaning to me--lives at risk; being overrun by bad guys, plane on fire stuff like that. Seems in civilian life, it's used a bit more loosely.
Here's another one: seems my mortgage lender feels I really need mortgage guarantee insurance in case I die before my home mortgage is paid off. I really think THEY need to have that insurance. If I die, the last thing in my thoughts surely won't be how the mortgage will get paid off!!
Oh! Here's the bi-weekly urgent letter from AOPA that my membership will expire in only three months if I don't renew now.
I don't see anything from the lender that has the seven figure business loan on our subdivision; nothing from the hospital my Brother-in-law is in about his condition in intensive care.
So, what does the term urgent mean? Does anyone really use it when it's truly an emergency in nature, or has urgent become a synonym for marketing folks to mean they might lose revenue if I don't send money promptly?
Best,
Dave