In Florida (yes, I am a “Florida man”, but not the one you read about), there are several constitutional amendments on the ballot. With one exception (13) all the advertising has been vote “yes on #” or “no on #”. Not even a hint of what the amendment even addresses. Clearly this works or the political campaigners wouldn’t do it. 13 is the lone exception. Voting no on 13 is “anti-school and “anti-children”. 13 places the control over expanding gambling in Florida as a balloted referendum rather than a legislative action.
I’m appalled that content free advertising for something as important as constitutional amendments works. I’m not surprised unfortunately, but I am appalled.