in 1997 base F150 regular cab, 2wd, V6, MSRP: $14,500. Inflation adjusted: $22,836
in 2019 XL(cheapest i found on Ford's site) F150 regular cab, 2wd, V6, MSRP: $28,155
About 25% increase in cost. I don't feel like getting into features to compare the two years. I would think that 2019 truck is at least 25% better in terms of quality, features, ride, etc....
So, doesn't seem like new trucks are really all that expensive.
OTOH, if you make a similar comparison with an average sedan, you will end up upside down. New car being cheaper than old one.
1997 Base Toyota Camry: $16,448, Adjusted: $25,904
2019 Base Toyota Camry: $23,945
Again, a lot more features in the car today and also, really, old Camry is more like a new Corolla
So, from that point of view, trucks have went up in cost significantly.
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I will give up my manual to an eventual BEV. For now, i will keep shifting my own gears for as long as it is possible.