The Costco price on GM cars is one of a large number of published prices by GM. You can purchase GM vehicles below any of the GM published prices from a competitive dealer. When a the dealer says they can't negotiate the price on an ordered unit, they are not being dishonest. The dealer cost of a new vehicle is established at delivery and GM does prices increases at unannounced times of the year. If you are bottom fishing a price, the ordering process might be frustrating.
Isn't that convenient for Government Bailout Motors.
I'll be quite happy to take my cash to someone who knows the price of their product, then.
And I've done it. Faxed (yes, faxed) a letter to multiple dealerships who had the exact vehicle we wanted ...(another area certain companies could do better at -- I should be able to see your inventory online, it's 2017... if I want to drive 500 miles to go get the thing TODAY in the options and color I want, I should be able to find it.)
In the letter I stated the exact model, features, and price we were willing to pay after calculating a reasonable price for the vehicle with a reasonable dealer cut.
I had a call in 30 minutes from the fleet manager of ONE of five dealerships. He said he needed $80 more bucks. We drove down to Colorado Springs and signed the next day.
That dealership has since left VW (and the VW was a POS but that's unrelated to the sales experience) and has won the dealer of the year in total sales from Subaru multiple times.
There's a reason. Do business with the winners who understand sales is an effort in making the deal work positively for BOTH parties. If a sales staff is motivated to make a deal only a win for the dealership, they're losers and they've already lost the sale to someone bringing cash or their own financing or a combination of both.
They can save the "what payment would you like to pay" games for somebody else. If I'm buying a new vehicle, I'm buying it NOW. If you can't find it in stock in 500 miles, I'm ordering it. You'd better make that transaction as simple as me making an offer you making ONE counter offer with no "let me get my sales manager" games, or I *will* find someone who will not waste my time.
You're selling me a depreciating asset that will lose 20-30% of its value the second I drive it off the lot. You'd better make that decision real damn easy. I will very happily walk out if the sales games start. No time for it. On a typical car if I buy it new I'm signing up to take a loss in value of over $10,000 maybe $20,000 just by doing business with you. Better make sure I leave happy I threw that much cash literally on the bonfire for your product.
The few dealers that hang out here on PoA seem like they understand this reality. They didn't build a successful business jerking customers around in price. No matter what "corporate" does, I bet if you get a number from them, they keep their word. You just show up with the money.