I will take a swing at this one.
We need to keep the focus on grass roots stuff in the magazine. I know these are harder to obtain/write, but that is where most of your readership is.
Examples/Suggestions:
1. Aviation entrepreneurs. I am obviously prejudiced, but the articles you wrote about everyday people making a living in, or on the periphery, of aviation (Julie Boatman wrote about our Iowa hotel in 2004) were fascinating.
There are SO many aviation fanatics, willing to do all sorts of bizarre things, just to remain attached to this avocation we all love. Their stories make great reading.
2. Flight reports. Why have I been unable to find a professionally written flight review of my new ride, the RV-8A? It's one of the best-flying aircraft ever made, and a quick Google search turns up no AOPA articles. Why?
Articles on flying SpaceShipOne don't count. lol
3. Software reviews. These are hard to write, but we've got tablet threads here that go on for hundreds of posts. Obviously the interest is high.
I was happy to finally see the article on Android (p. 36, June) in the cockpit. Many of us have adopted the Google Nexus 7/GDL-39 combo for in flight nav/weather/traffic. It would be great to see a head-to-head comparison between this tablet and the iPad mini, for example.
I'm sure others will have more suggestions. I like the magazine, and from what I've seen lately it seems you are trying to focus more on GA these days, which is good. Unless I missed it, there wasn't a single article in the June issue on turbine-powered aircraft -- good job!