Well, for me, Ford was everything. Dad was one of the fleet mgrs for Ford. So Ford paid the mortgage, food, utilities, everything. Half my undergraduate expenses (I had to pay the other half, and grad school was all mine). Other than Mom's old Buick (which was a land yacht) and the Mazda (because my cousin the car geek "highly" recommended it) I've always driven Ford/Merc products. Cousin profusely apologized (groveled) about the Mazda - not only had he never driven one, he'd never even been in one - he based everything on the reviews. He had to drive one from Reno to SFO early this year, and hated it.
It's so much easier to walk into the dealership, find the fleet mgr, hand Dad's card - no negotiations, no hassles, here's the fleet price and I hand them the phone number of the credit union rep (financing already set up) and once the paperwork is done, out the door.
Unfortunately last summer was the time of being screwed to the wall with the premiums, addons (no matter how many times I said no) and so on. Of course the advantage of the knowing the business - addons are refunded after complaint to the dealer's parent company about the tactics.
I really hate the multi-model corporate ownership that's happened in the business. I couldn't find a single-owner dealership anywhere within reasonable distance. But that really doesn't matter - the dealership never saw and will never see me again. All the work will be done at the Lincoln dealer, one of the few independents around. I like the shop and they don't screw around.
In my case, it was the sports car type of seats in the SUVs. Great for younger, "smaller" drivers. Not so great for aging, growing-middle-waist populace. Found measurements - the Escape seats are 2 in. wider than the CX-3 (and I assume all the CX models). The Mazda sedans might be more comfortable, but I was looking at the SUVs.
Yes, I'm bored. Finally got the BFR done yesterday (5 weeks late due to schedules and my knee surgery) but it's too hot right now to go flying right now. Later in the week when it we get back to monsoon season.