wsuffa
Touchdown! Greaser!
That's another factor in the cloud-based subscription services: switching costs with limited ability to export.@luvflyin, there are no rules to this game but I think you're pretty safe. For Quicken to go back and kill all the standalone product users would provoke such a s#1tstorm of bad PR and lawsuits that I don't think they would even consider it.
The degree of avarice expressed in their business practices depends on their strategy. If they are simply harvesting the brand, then their moves will be all about maximizing cash flow at almost any cost. If, OTOH, their plan is to make the business more profitable (which, apparently, it wasn't at Intuit) in preparation for selling it in a few years, then they are going to be a little more careful to keep at least some enhancements coming, keep customers happy and try to keep enrollment flat or increasing. I'd bet on the latter, but harvesting brands goes on all the time and is often a very profitable strategy.
Just for illustration, here is one of many, many, possible scenarios:
You, a loyal customer who has a standalone copy, decides that the current subscription price is acceptable and you sign up for a year. Sometime during that year you get a pop-up message that says "Updating Database." There is no option to decline. After that "update" you find that your standalone copy can't open the database any more.
Sometime along the way, the currently-weak database encryption is substantially strengthened. From that point, each time you open the program it fetches a decryption key from the mother ship, together with an expiration date sometime in the future (30 days maybe). If you do not use the program for 30 days or do not have internet access for 30 days, you will have to jump through some hoops to get access again. If your subscription expired and was not renewed, you can't get a new key and your database is toast. So the fact that you still have the most recent program version on your own computer is irrelevant.
After a couple of price increases you get annoyed and decide to switch to some competing program. You go to export your data and you find that there are no longer any export options that are useful for a complete export. They have been removed.
OK, you decide to bite the bullet and print out everything that is important, then start from scratch with a new program. In the mean time your subscription has expired so you go to their web site to buy another month during which you can get this done. You find that while they quote prices on a per-month basis, the minimum purchase for a lapsed subscriber is two years.
Are we having fun yet?
An important point here is that programs like Quicken, Adobe Photoshop, and Windows have market and pricing power because they are so dominant. Their users have few if any alternatives, so the must accept (at least in the short term) whatever the vendor decides to shove down their throats. Programs playing in more competitive market spaces simply do not have this power. If a program like PDF-reader Nitro Reader announced a subscription plan, people would simply switch to Foxit Reader or some other similar program. These games are all about switching costs (https://en.wikipedia.org/wiki/Switching_barriers). The higher the switching cost, the more power the vendor has.
The new database encryption will be sold as "security enhancement". And the data will be in the cloud making it harder to get.