You just don't get it, do you?
I use HIE and Hampton and other business mid-priced, non-full-service hotels because they provide all the amenities I need when travelling on business.
Which is why I don't pack flip flops and Bermuda shorts in my overnight travel bag -- I'm not on
vacation, I'm on
business.
Your comparison of "Fresh Gulf Seafood" to a "Filet o Fish" casts HIE/ Hampton Inn/
et al consumners as unsophisticated and unable to appreciate the difference.
Dude -- we get it, OK?
My point -- I'll break it down for you -- is that you shouldn't disparage the frequent users of those establishments as they may be the same folks you're trying to attract.
It's not two different, mutually exclusive groups.