I can see some of that. I do agree that the Prime video has become stagnant, but they have quite a bit of competition in that market (Vudu, Hulu, HBOGo, Netflix, Popcorn, Crackle, etc.). As far as the pricing on items, I seem to find them on par with many big box stores, sometimes cheaper. However, the selection is what draws me back. The other day I was looking at an automatic water faucet/sprinkler system for use at a house I might be laying sod at, but it won't be occupied, so I need something to water the grass for a bit each day without human input. I could go to Lowes/HD/etc. to try and find one, and they may have 2-3 models at each store. Well, I can drive 20 miles round trip hoping that I find a product that fits my need, is in stock, and hopefully has positive reviews . . . or I can go on Amazon and look at 15-20 models, read reviews, and then not worry about whether it's in stock because it tells me. Sure, it's not immediate gratification like going big box, but it still helps me on occasion. When buying normal, every day items, it makes little sense to use them (except diapers, apparently). However, with oddball electronics or products which have a wide range of quality, Amazon seems to be good for that.