Trapper John
Ejection Handle Pulled
The photograph shows the Cirrus poised for flight into inferred IMC conditions with snow and known ice. It's a blatant inference that with "KNOWN ICE PROTECTION", now you are able to takeoff into icing, where before you could not. That Cirrus advertises this “expanded capability”, as you put it, to takeoff into known ice means it's good.
If the ad positioned the aircraft in flight, where the pilot was able to safely navigate to improved options thereby ensuring the safe outcome of a flight, by all means, I'd have no problem with it.
Thanks for the comment on my blog too.
-Steve
Meh, there's nothing blatant about it.
Piper used to have an ad showing a small piano in a Cherokee Six. I suppose you could look at that picture and say, "OMG, Piper wants you to fly over gross!"
Trapper John