My personal opinion - in no particular order
1. Interior is a luxury automobile - other brands, not so much
2. Fast - fast is good, fast is sex, sex sells
3. Side controller - like Buck Rogers rocketship, there is no "joy stick" (or funny looking yoke) to give the POSSLQ bad vibes
4. Gee Whiz panel - others have one but not as integrated into the overall look
5. No' embarrass me' retracting wheels to forget
6. And Yeah, the chute
You have to look at their customer demographic to understand the rational of my list
1. Able to cough up a million bucks
2. YUPPIE
3. Appearances are everything
4. They fly because they can - not necessarily because they made model airplanes as a kid (like most of us)
5. It enhances their lifestyle - ski slopes in winter, beach in summer, Key West for birthdays, etc.
6. They can sell the chute to the POSSLQ - who knows he is not as invincible as he believes
So dislike, dismiss, or micturate in my list as you choose, it is what I see
The SR22 is the new fork tailed doctor killer