Yes, it is JUST advertising, the epitome of the capitalist system that built this country (what is happening to this country today is for another diatribe)...
The problem with that ad is that it attracts exactly the wrong person... This is the early 40's, finally successful, professional/entrepreneur/lawyer, doctor/indian-chief... These are ego driven, time driven, 'do not tell me, NO', types of people, who absolutely KNOW that any problem can be solved with enough money... They will often have the minimal number of hours to have an instrument rating and they have a fixed time schedule in their head...
They might even be motel barons! <koff> but I digress... Because they know that anything can be fixed with money, and because they are successful at making money, they have no fear of denting their new toy... This is not good because the fear of a costly mishap is often the last defense in our ignoring of risk - after we have convinced ourselves we are the cat's meow as pilots...
I have been flying since I was a boy... My airplanes have always been just this side of junk because that was all I could afford and god forbid I should bang one up because there was no money for repairs... I flew with fear - not the fear of crashing but the fear of losing my airplane, something I could not afford to replace (and something in which I was emotionally invested) That fear (caution actually, fear is a bit strong of a term) allowed me to move on through the years, make minor mistakes and learn from them, and finally become an old, but not bold, pilot...
Even though I might be able to swing the payments on a new Cirrus, etc. and even though I "probably" can fly one of these high tech machines safely (more or less) I am not tempted... Old habits die hard so I still fly junk
denny-o