Nick:
Sounds like you know what you want
When you're investing in a company because of a big idea, ask yourself if the the market is privy to the same idea. If so, it's probably already been factored into the current price level. If you DO know something that the market doesn't know (or doesn't have as much faith in), then you've got an edge.
The point is, the price of a stock isn't a reflection of how successful a company is. The price represents how successful investors THINK the company is.
Here's a great example with a stock I recently played in, Nvidia (NVDA) for anyone who interested enough to read the long post.
NVDA came out with news that one of their suppliers sold them some faulty chipsets and those chipsets made it to consumers. They came out far before their quarterly earnings report and TOLD EVERYONE that they were going to take a big chunk of revenue and stick it away to handle warranty issues, instead of drawing out this new expensive over the next year or two. They made it very clear that this would be reflected in the earnings report as a HUGE dip in profits from the previous quarters.
Everyone knew this, and the price plummetted. Something like... 31% in one day.
Ignorant investors took the opportunity to SHORT the company, driving the price down even further. The company was at a bargain trading where it was, but the price continued to drop. Well, I, and anyone else who realized how severly the market overreacted, took the opportunity to buy this great company at a wonderful price.
When the earning's report came out, they pretty much reiterated what we already new. The quarters profits were terrible, for a few reasons, but primarily because of the big chunk of change they took out of the revenue to deal with the faulty products. What happened to the price? Up it went! The stock fell into a short squeeze, where all of the short sellers realized their mistake and started filling their sells, driving the price up.
On the message board about this stock, the short sellers went crazy. Here is a quote:
"everything i expected comes true bad profit bad sales bad everything
i bought huge put option on this this cant be real#!^%#%&%* now i
hope to see real react for this stock price tomorrow ppl buying is
out of their minds"
They made a huge mistake. They bet on information that was ALREADY factored into the price. Not only factored in, but far too heavily. So when the news came out and the market smartened up, the price recovered.
So... the moral of the story is this...
Decide for yourself if what you see in a stock is already factored into the price.
I ended up selling the stock when it went up, waited for it to drop again, and bought even lower. I now own the same amount of stock I did the first time, but I have cash in the account from locking in profits (selling high).
Good luck with investing!
Oh... and remember that the smaller the amount you're investing, the more critical the commissions become. If you use a broker that's got a $10 commission, you're looking at $20 to complete the transaction ($10 to buy, $10 to sell). If you're investing $500, the cost of transaction is 4%. You're starting out at a 4% loss. Four percent is a lot... more than any savings account will earn in a year's time. People make a living off of 4% gains in stocks, but you'll only break even. You can do the math to see how different commissions will affect your return.
I'd definitely look into TradeKing ($4.95/no minimums/nice website) or Zecco (free trades if you meet the minimum, $4 or $5 otherwise).
I use TradeKing. It's my favorite of the low-cost brokerages. If you're interested in an account, I think there's a referral program that might give you and I free money, or there used to be.
Anyways, good luck! Feel free to post your stock picks here for discussion!