I might as well toss a few cents into this pond.
1) To the OP, I'm sorry to hear of a fatal accident involving a friend and someone who made a seemingly bizarre and costly mistake. In a plane I guess they were familiar with, and whom had plenty of hours of experience. Not long ago, three well trained professional pilots flew an airliner 36,000 into water and I'm rather sure that they had no problem with endorphin induced euphoria. If anything, they were likely scared spitless all the way down.
2) I'm an engineer by trade but my post grad is Philo. So, while I'm typically a real black and white kind, I have some sense of the shades of gray that come with almost all human endeavor. As a pilot, I guess I've seen both sides of the equation, the cold calculating engineer, and the essence of Magee 'Oh - I have slipped the surly bonds of Earth...', and I guess I can realize that we are affected by the wonders of flight, but to the point of a rush of endorphins causing or exacerbating a crash?
3) I've never taught anyone to fly, but I have taught skiing, and gymnastics, and even engineering. I often see a mistake in correlation with causation and I'm guilty of it sometimes as well. While there might be some evidence of an endorphin rush while flying, there is no definitive, or even speculative link to that causing a lack of flying standards. Again, if there is a correlation to flying and endorphin production is not at debate, but if there is an endorphin affect from flying, does that have an effect on our abilities. This has nothing to do with Bruce linking addictive personalities to drug addiction. Most of us can empirically link an addictive personality to drug use or abuse, but to link natural chemical reaction to some loss of skill is a stretch I'm not willing to make.
4) Postulating that there is an endorphin rush while flying, we can turn to the effets of endorphins on our actions. I know for me, and only for me, I feel a heightened sense of awareness, and accuracy when I'm feeling very good. We know about the link to poor pilotage and fatigue, but now were supposed to make a link between pilotage and the opposite of fatigue, but actual pleasure and some excitement? Sorry, not buying. Sure, there's a happy medium, where we are relaxed but alert, and can operate at an optimum, but there isn't any way I can see that being excessively happy, or feeling some pleasure would impair my ability to fly. On the other hand, I've always done my best work when the endorphins are flowing.
5) I'm aware of some studies done on F1 drivers, and other open-wheel racers a while back that linked improved performance with a kind of euphoric 'zone' of skills, where they were 'in tune' perfectly with the track, the car, the competitors, and it all seems to come together allowing them to operate at their highest achievements. Not sure if this would translate well, but it seems to counter the argument from the OP that one can be too happy, or to well adjusted, or too comfortable, or a combination of all three that they would be less than vigilant.
6) I ski fast. I don't mean in powdery tree, chop-chop fast, I mean Rossignol 9S, point the tips down the hill kind of fast. It's very, very rare for people to keep up with me. When I ski fast, I'm excited, I feel the rush, I know the juices are flowing and it all comes together to make me faster. I can see way down the run further, I can feel the conditions of the snow, I can take in obstacles and how to avoid them, I can basically 'do' everything a little better. I noticed this when I used to shoot the back course app as well. Conversely, when I'm just tootling around with the fam, and maybe a little tired, I ski sloppy and that's usually when I look like a doof. So, at least for me, and I think most others the inverse of what the OP is saying would be true. We are honed, or we get 'up' for the challenges of flying. It makes us alert, and active, and critical, and all the things that make for good pilotage.
So, I'm not worried about the endorphin rush at all. I don't count on it to make me a better stick, or that I will be dangerous without it, but I can tell when I'm being critical on landings that I want them to be better, and with that idea in my mind that it will be a great landing, usually it is.