I'm 54 years old and have made a lot of flights in my lifetime. Only one horrible experience by an airline, and it happened to be Delta. So bad that even ten years later I still keep hoping they go under.
..and sadly as most marketing people know, all it takes is one bad experience to make the person not want to come back. You can eat at a restaurant a dozen times, but get sick once, you probably won't eat there again. Totally understandable, and just goes to show the oft-losing battle that large razor-thin margin corporations face.. and why so many simply give up.. "who cares if pax A is ****ed, there are millions of other people sorting Orbitz low to high on price, we'll make up for it elsewhere"
I've never had a positive experience with them.. in the half a dozen or so times I took them every experience was awful
-each flight delayed
-one flight lost luggage
-one flight was cancelled for a mechanical issue, wasn't rebooked, nothing, just refunded the card and was told flight was cancelled, you have to rebook
-the general "inflight" experience is generally dismal.. you feel like you're on a bus, and the planes seem very run down; I sat by the overwing emergency exit on one of their birds once and the door whistled the whole time and developed a legitimate 1/4 inch to 1/2 inch layer of frost all around the seam.. needless to say it was a very cold seat!
Compare that to Delta, and I've only had positive experiences, even when we taxied back to the gate in our MD-80 for a bad nose gear they brought in free pizza, free drinks, gave everyone miles and a meal voucher, and when we were back on our flight 4 hrs later they offered free booze to people and comp'd the WiFi... they worked very hard to make right what went wrong, and I appreciated that
On United, I've never had a "bad" experience, but I've also never been wow'd.. and their corporate policy after Smisek just seems anti-passenger. Their CEO recently basically said there's no sense in trying to make customers happy because the air travel experience sucks anyway... so the best they can do is try and get you to your destination on time with luggage. That's kind of a lousy attitude to have an unfortunately if that's how the CEO sees customers that "they're miserable anyway, why try and make them happy, just get them where they're trying to go" that trickles down through the organization. Never take a customer for granted, as Gerhardt demonstrated up top, DL lost a customer for life.. and AA lost me for life