denverpilot
Tied Down
The MCX application (CurrentC) doesn't use NFC at all.
Nope. Didn't say it did. It's really dumb actually. QR codes? Really. Meh.
The MCX application (CurrentC) doesn't use NFC at all.
Basically, they all signed agreements to screw their existing NFC customers until they devise a way to only accept the "approved" NFC stuff and deny Apple devices.
It's utterly brain dead. The whole thing. Offer multiple forms of payment to customers and take the legal hit now, while you can still prove the other system wasn't operating well. Pay a fine and move on.
Might there be anti-trust issues involved here?
Any word on when we might get EMV cards and catch up to the rest of the world?
One thing I've wondered is why Visa or MC or AMEX don't provide a site that you can go to that will generate one-time-use card number/expiration dates.
So, for example, if you have a CapitalOne card, you go to your account page, and click a button and voila, a card number is generated. You punch that in to Amazon or other online retailer, and the charge goes through. But after that the card number is invalid. Can only be authorized one time.
Not true, come on out to Vermont. AFAIK there isn't a single Walgreens anywhere in VT (though someone might prove me wrong on that, but there aren't many that's for sure). The only big box alternative to CVS here is... wait for it... Rite Aid -- in fact Rite Aid is the only well-established national chain here, I think there are only 3 CVS stores in the state. Most of the other pharmacies (the one exception I can think of is Osco) are locally owned and unlikely to be willing or afford to invest in the technology.I know if I ever do upgrade to an iPhone 6 or 6+ I'll naturally gravitate toward merchants who di accept them. Even if it means slight inconvenience. If most do that, it'll hurt the bottom line enough to pay attention to it at those businesses. There's a Walgreens everywhere you can find a CVS, for example. Not hard to avoid the retailer who won't play.
Might there be anti-trust issues involved here?
Not true, come on out to Vermont. AFAIK there isn't a single Walgreens anywhere in VT (though someone might prove me wrong on that, but there aren't many that's for sure). The only big box alternative to CVS here is... wait for it... Rite Aid -- in fact Rite Aid is the only well-established national chain here, I think there are only 3 CVS stores in the state. Most of the other pharmacies (the one exception I can think of is Osco) are locally owned and unlikely to be willing or afford to invest in the technology.
No. They're not big enough and there are plenty of alternatives.
I think the worst this would be seen as is somewhat anti-competitive. Nothing the government could/would do would match up with the public relations hit they're taking right now over this stupidity.
I don't know how true that is, for two reasons.
Firstly, I don't think this board reflects the average population. Most "ordinary" people with whom I've tried to discuss EMV have no idea what I'm talking about. Outside of people in tech or financial services, or those who have been overseas, I doubt that more than 10 to 20 percent of Americans are more than vaguely aware that there are cards that don't have to be swiped through a magstripe reader. I think for most Americans, EMV falls into the category of, "Oh yeah, I think I heard something about that somewhere," not something that they actually use.
There simply aren't that many EMV users out there, so annoying them is unlikely to affect a merchant's bottom line in a significant way. Most banks haven't even started issuing EMV cards yet, and most of those that have will only issue them if specifically requested by customers, usually because they plan to travel overseas.
So with respect to the effects of alienating customers, we're talking more about people who are ****ed about not being able to use their phone-based payment options than about EMV users. The phone-based group includes Android users and iPhone users; and within those groups, specifically those users who fall toward the fanboy / fangirl ends of their respective spectra.
Among Android users, this is probably a pretty small percentage of total users. Android may dominate the market, but a lot of users bought Android phones simply because most phones on the market today run Android. Most Android users don't exploit their phones' capabilities beyond voice, text messaging, and maybe one or two favorite apps. Android's fanboy / fangirl base is pretty anemic.
iPhone users, on the other hand, do include a high percentage of fanboys and fangirls for whom the loss of the ability to use their phones to pay for their groceries is something akin to losing a limb. They also tend toward having higher disposable incomes, so they're not a group that merchants would want to alienate for trivial reasons. So why would the merchants do so?
These companies and others that have blocked Apple Pay (or who never chose to implement it in the first place) are among America's leading retailers. I think it reasonable to assume that they carefully weighed the costs prior to making their decisions. Which brings me to the second reason why I don't think blowing off Apple Pay customers is going to hurt these companies, even if some users do switch vendors as a result.
Reason Number Two is that the value of a transaction to a merchant nowadays is no longer limited to the profit made on the item sold. It also includes the marketing data collected about the consumer. This data has become an extremely valuable commodity, so much so that customers who pay in cash are increasingly being asked to provide their names, email addresses, or phone numbers at checkout time; or better still, to take a loyalty card application to fill out later in return for some rebate, fuel discount, points toward gifts, or other rewards.
Blowing off Apple Pay users will come with costs in terms of the probably-small percentage of fanboys and fangirls who are sufficiently upset to pout, stamp their feet, and shop elsewhere because their favorite toy is no longer welcome at a store's checkout counter. But I suspect that the merchants are betting that most users won't walk away, and that the data collected from those users will be more valuable than the profits lost from the users who do take their business elsewhere.
Rich