Ben, I believe the problem in the crash you refer to is that the pilot didn't get the lever ALL the way over from one tank to another, essentially turning the fuel off or greatly reducing the potential fuel flow. Didn't discover it until shortly after takeoff, as there was enough fuel in the system for the runup and takeoff.
That was the impression I got from speaking with folks after the accident. I had been concerned there was a mechanical problem with the airplane, since I'd taken it to Florida and back about 4 days before the crash. I was relieved to hear the verdict of pilot error (though sad for the owner/pilot).
I was up in 169GT yesterday. My normal procedure is to start the plane on the lowest tank, taxi, switch tanks during taxi (with the fuel pump on), then conduct the runup, takeoff, and climb on the fullest tank.
ALL Socatas require the use of the fuel pump during tank switchover, whether they are carbureted like the TB9s I learned in or injected like the TB20 or 21.