Cowardice on the part of the prospect may be a contributing factor, but complacency and indifference from within GA has played a bigger role in my opinion. GA pilots have not exactly represented the sport very well when every other week we hear a story about a pilot crashing in 300' ceilings after logging minimal time in IMC or killing his family while attempting to depart in tropical storm force winds. I'm sure many of you have shared my disbelief after having read NTSB reports and wondered what were they thinking. Unless we do a better job of protecting ourselves and our passion's reputation, no mother is going to encourage her child to fly a plane; it's really that simple. Just think of how many children of licensed pilots have never stepped foot inside a GA aircraft with the motor running. I can name at least two.