Systems and methods for facilitating the sale of classified ad items are provided. According to one embodiment, a linkage is created between a print advertisement and an online counterpart. Consumers are encouraged to view and/or purchase online an item for sale in the print classified ad. For example, a graphic, text, icon or other indicia may indicate the item is also accessible in an online environment. According to another embodiment, ad data for an e-commerce enabled online classified advertisement is originated by a periodical publisher via a call center and passed to the e-commerce system. In another embodiment, consumers placing an order for an advertisement are provided with multiple e-commerce selling format options that define the manner in which an e-commerce application will attempt to sell the subject of the ad. For example, the consumer may select a fixed price, a negotiated price, or an auction selling format.
What is claimed is:
1. A method comprising: receiving, by ad placement software associated with a periodical publisher, information associated with a classified advertisement, including, but not limited to, contact information for a seller of a subject of the classified advertisement, a text description of the subject, and a price of the subject; storing the information associated with the classified advertisement within a first database associated with the ad placement software; enabling a transaction relating to the subject of the classified advertisement to be completed online by transferring the information associated with the classified advertisement from the first database to a second database associated with an e-commerce application; and creating an online version of the classified advertisement by transferring the information associated with the classified advertisement from the first database to a third database associated with an online classified advertisement system and adding e-commerce linkage information to cause a hyperlink to the e-commerce application to be displayed as part of the online version of the classified advertisement.