I do not believe the hype that GA is in trouble. Not while it is impossible to find a hangar in the Austin Texas metro area without either waiting 8 years or knowing the right people.
Alternatively, someone should do a real research study on how the lack of hangar availability is affecting GA.
We have the same issue in Atlanta. The close in airports are at full capacity, and really don't have any way of expanding, short of devouring the homes and businesses around them.
The problem with GA is there is absolutely no marketing for GA....NONE.
Literally....all AOPA/EAA would have to do is run a few commercials, do some social media advertising and people would start to become more involved with GA.
There also needs to be some more targeting marketing in the way of, "fly your own airplane for XXX.XX a month"
Basically a turn key operation.
IMO the big missing thing is some type of warranty on older planes. I see some shops do it, but they are still out of the price range.
Do you ever read "Air Facts Journal?" Richard Collins posted something about the last time the GA industry tried doing promotions. This was back in the peak days of the early 80's, and it didn't work.
I've been following aviation since I was in elementary school back in the 60's. I got my private ticket in 1978, back when the number of pilots was reaching its peak. Aviation was expensive back then, just like it is now. The biggest change since then has been in new aircraft prices, they are much higher, but in real terms, I don't think rental prices are that different. Hangars were hard to come by back then as well. I've observed a few things over the years, and I'd like to share them with y'all.
First and foremost, the vast majority of people have no interest in learning to fly. Just because we are passionate about aviation doesn't mean this translates to everyone else. Accept this. It doesn't mean that nonpilots are wimps, or are lazy, or timid little sheep, it just means they aren't interested in aviation. There is nothing you can do or say to change this, and that is why marketing aviation to nonpilots is a waste, the percentage of nonpilots who might become pilots is really small.
Second, I can think of three reasons someone might want to take up GA flying: they'd like to make flying a career, they love the sensation of being aloft, or they have a need or want to travel regionally on a regular basis. Of these, we can ignore the first group, they're going to do what they can to get that flying job, or come to the conclusion that it's not what they want or can get and then quit. The second group, those who just love the idea of flying, are the most passionate group, and I suspect they're the smallest. The third group, those who want to use the airplane to go places, I think makes up the largest part of noncommercial GA. Going back to Richard Collins again, he was a member of this group. I say was, because he hung up his headset a few years ago when he felt he couldn't successfully fly IFR any longer. Could he still fly locally? Yes, but that didn't interest him. I found out that as far as GA flying goes, I was in that group as well. I flew for a few years after I got my private, I stopped flying because I had nowhere to go, and flying locally just didn't hold much appeal. Many years later, I took up hang gliding, which is really fun, but I couldn't get up enough to remain proficient. I'm still thinking of getting into soaring in a few years, but time will tell. IMO fun flying is motorless, I'm not an aerobatics kind of guy, I even hate power on stalls.
Third, there seems to be a minimum level of aviation beneath which most would be pilots would not be interested in. Let me explain that statement a bit. Back in the late 60's when I was first becoming aware of aviation, most of the experimental amateur built aircraft were simple things, built on a small budget. The purpose of these aircraft was to get one or two people aloft, cheaply. Snap back to today, and what do you see in the EAB market? The spiritual successor to the Jeanie's Teenie and the Fly Baby? Nope, you see lots and lots of RVs, which are much more traveling machines than around the patch type and are pretty pricey to build. It seems to me that the market is speaking here. Sure, there are some low speed machines being built, and some STOL machines, but the minimal airplane thing just doesn't seem to get much traction.
And that leads back to my idea that the majority of pilots, and prospective pilots are interested in using the airplane to travel. GA airplanes are good at covering distances of around 150 to 600 miles. Much shorter than 150 miles, and it's usually faster just to use the car, and more than 600, the airlines are faster. So, let's say you're talking to a prospective pilot who wants to use his private ticket to go places. He'll ask you what type of airplane it will take to get to the beach/mountains/ grandma's house. If he doesn't have a family, nearly anything from a Skyhawk on up will do. If he does have a family, you may be looking at a Skylane or one of the six seaters, depending on how big of a family and the ages of his children. He's also going to ask you about how the weather will affect his plans, and depending on where he lives, you may want to advise him to get his instrument ticket as well. I'm heading out to visit my mother tomorrow morning, and I've been assembling a flight plan in my mind. I've come to the conclusion I'd need a Skylane to make the trip worthwhile. If we used one of the 160 or 180 hp machines, we'd have to make a stop, and at that point the time savings over driving would be minimal. For this weekend's trip, the return on Monday is forecast for solid rain and some thunderstorms, so it would be a no go anyway, even if I were rated and had access to an airplane, we'd be driving.
In my case, we don't travel much. School takes up most of the year, and when it's in session, on the weekends my younger daughter usually has a rehearsal with her dance company, and the older one typically uses Sunday to catch up on her homework. School's out eleven weeks during the summer, one week at Thanksgiving, and two weeks at Christmas. In addition to going to visit my mother once a year, we go visit some other relatives in July, and every other year go to visit those same folks at Thanksgiving. My wife and daughters also go to a National dance competition every other year, and we have been taking an actual vacation every other year. Out of all these trips, the only ones that a GA airplane would be suited for would be the annual visit that's coming up this weekend and the every other year Thanksgiving visit. The August trip is to a lake house, and we carry so many people and so much stuff we'd need a PC-12 to carry it all. I don't go on the dance trip, and on the actual vacations the distances traveled are best covered in an airliner. Realistically, we're not a good candidate to be a flying family. That's probably for the best, as my wife would be a nervous wreck as a GA passenger.
So, what you're looking for is someone who travels regionally, does so on a fairly regular basis, either travels with a small family or has enough money to spend on a larger plane, doesn't carry a lot of stuff while traveling, is willing to learn to fly and maintain proficiency, and either can tolerate having to cancel because of weather or lives somewhere it's almost always flyable, and has family members who find flying in a GA airplane comfortable. And, of course, has the wherewithal to pay for all of that. See the problem now?
Thank you, and this proves the point. Compared to SEL piston models, Cirrus is selling well. Not all doom and gloom there...
Cirrus is the definitely the bright spot in the piston engine market, the rest of the makers are turning out pretty small numbers; Cessna builds as many jets as they do piston singles.