Note the pilot attempts to steer the airplane like a car, i. e. with the ailerons. I keep seeing/reading accidents like this due to too much driving experience and not recognizing the needed rudder control inputs for aircraft. Flight instructors should emphasize the difference - and I am not one.
My understanding is that this was a student pilot. Not his first solo, but still a student.
Under extreme stress people devolve to their lowest level of *fully* mastered skill. In this case, he hadn't mastered the concept of controlling and aircraft in yaw with the rudder to a sufficient degree to default to that in a high stress situation. He had however fully mastering turning a car with the steering wheel and that bled over into this crisis situation.
Flight instructors need to recognize this limitation in human performance, particularly in students where the level of mastery is very low.
The focus then isn't just on not "steering" with the yoke or stick on the ground, but rather ensuring the student knows what to do in a loss of control situation on landing.
In other words, once the aircraft is firmly on the ground just bring the aircraft to a stop and maybe try not to hit any taxiway lights.
That's also the argument against teaching students to do touch and goes early in their training. It's just too easy for a student to develop the "just cob on power" response to any deviation from the centerline.
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Similarly, you will also commonly encounter pilots (and not just student pilots) who will use ailerons to pick up a wing in a stall. That seems natural since ailerons are used to correct rolling movement in aircraft. However it signals a substantial misunderstanding of how the ailerons affect the apparent chord line of the wing and effectively increase the AoA on the already stalled wing they are trying to pick up.
If you have enough washout in the wing, you can get away with it in *some* aircraft as the portion of the wing with the ailerons on it is still flying, and the aileron input *might* not be enough to stall it. In other aircraft, particularly in higher performance aircraft where washout is minimal or non existent to improve efficiency, a slight wing drop at the stall may well turn into a full on departure from controlled flight if you try to pick up the wing with the aileron due to both the induced yaw and the now fully stalled wing on that side.
The rudder however works as it advances the dropping wing into the airflow and increases lift without increasing AoA.
Unfortunately, the FAA has become stall phobic on the premise that having student pilots flying around with the stall horn on causes them to ignore it later - a mis application of the concept of normalization of deviance. As a result, fewer instructors seem to be aware of the need for or are unwilling to let the student stall the aircraft, let alone have the student keep it stalled and keep it from falling off to either side with rudder input.
Instead, the FAA now wants instructors to teach students to recover at the first warning of an approaching stall without ever actually stalling. The consequence of this however is that when they do stall at some point it's suddenly a high stress situation as they are encountering it for the first time.