I wonder if Cessna halved the price of a new Skyhawk if there would be enough new customers/orders to eventually make it a profitable venture
It's much more than just profit. There's a materiality issue too. Textron Aviation is a large company.
Every division, and each product it produces ties up corporate resources (invested capital, building space, people, working capital, etc.), and not all of them contribute to revenue, or earnings to the bottom line proportional to what they consume in resources.
If a product or division can no longer move the needle on the earnings statement it becomes at best "a hobby" within the business, or at worst a drag on ROCE and business performance.
It's the reason General Electric sold off the oldest, most iconic asset in the business, Edison's light bulb manufacturing, late last year.
Manufacturing piston airplanes is basically a hobby for pretty well every commercial producer now. The comparison of Van's to Textron/Cessna earlier is amusing. My estimate is even the best selling piston aircraft manufacturer, Cirrus, barely made perhaps 5% of the 4.7 Billion in sales Textron Aviation did last year. In the 1st Q this year Textron announced it is selling off a business unit that does roughly three times the sales volume of Cirrus. And as for cost base, how much did Van's or Cirrus contribute to employee pensions last year? Textron' number was $55 million Benjamins. It's all gotta come from somewhere, and selling Skycatchers doesn't cut it. Even Cirrus doesn't make a loss leader airplane.
Methinks the only reason Cessna still makes ANY piston engine airplanes at all is someone still think it's strategically necessary in order to capture future customer allegiance for the kerosene burners. Textron will eventually figure out times have long passed since that had any validity, and probably spin out the piston aircraft part of the business too. In fact the recent moves might be prepping to get the piston manufacturing business cleaned up specifically for that. Can you spell Private Equity?