It's a lie as usual with DeMuro. And if someone calls him out on it, he'll say that it was a joke. Dozens of smaller channels have no trouble getting cars. Alex Dykes, for example, has 320k subs and pulls about 70k views give or take.
Well it was about the C8. Not just an econobox someone was trying to shill. If GM was hard up for orders they’d have the thing on every YT channel of any size.
You can tell what the makers want to push by how many channels get invited to the early release where they don’t get to borrow the cars, and then how fast all of them get the cars as press cars within sometimes a month or so.
(It’s funny watching them all drive the same cars around the same curated test track like the Subaru 2020 thing. If they’re not careful they’ll catch the guys from another channel in the background as they climb the tiny little mud hill. Ha.)
The number of channels that had Gladiator videos in the first two months of release was insane. I got to the point of just skipping those entirely. FCA handed those things out like candy.
The number of channels who’ve gotten the Ranger are weirdly scattered over time and not pushed hard at all after the initial “come drive them around the block” videos. Something’s gone weird with that launch at Ford. Been weird for a long time. Same with the never appearing Bronco.
With less and less to differentiate the regular people cars, the stupid tech becomes front and center and the cars become more boring. So I think that’s why people want to see reviews of stuff like the C8, but they aren’t going to BUY them. And manufacturers have probably figured that out. Why bother with the YouTube crowd if it doesn’t turn a sale?
Demuro has his moments. Like when he was nerdy enough to point out that the silly Raptor is the Ford that holds value the best. I hadn’t even thought of it. He’s a spreadsheet nerd and caught that. If you want a Ford truck you’re going to sell, Raptor will depreciate the slowest. Ford should kiss him for that one. Nobody was talking about that when he aired that video. But he also makes fun of trucks in general so I can see why they’d shy away.
And then there’s the small helping the small like SG and the Mazda CX-30. I wouldn’t know the thing existed from online or TV ads. It’s almost as invisible as the Buick TourX. Mazda just doesn’t have the ad budget. All Christmas car season long on TV all we’ve seen over and over is the skinny Toyota chick who’s been around forever. Selling none of their great vehicles. Hardly selling a specific vehicle at all. Not a TRD Pro or regular 4Runner in sight on most of their commercials. None of the trucks really. So weird. I know they’re clearing end of model year stock but sedans and nothing but sedans on expensive TV time?
I guess the ad makers want to push brand over features these days or GM and their silly JD Power “awards” that SG likes to make fun of.
We should list our favorite fake JD Power and Associates award. Mine is “initial quality”.
“That thing was perfect the second it rolled off the line. After that it was a total POS!” LOL.