Poor fella looked like a hostage reading to the camera.
Most businesses like Vans don't actually know their profitability by product/sku. Their data tracks monthly or quarterly gross/net profit, if that.
I'd be shocked if they actually knew what their true costs are per model, and astounded if they updated their COGS inputs in real-time. KPI, what airport is that?
They throw resources at symptoms as their management's skillset is product development and the easiest way to mask symptoms is 'we need more "X" that'll fix it.'
Meanwhile the costs of that "X" never get assigned to the non-existing COGS matrix so the product that may have been profitable certainly isn't anymore.
It is especially critical with long-term items like kits that can stretch out over years to have countermeasures in place to protect profitability.
The only sure way of bridging the successful hobby to real-deal business is incorporating Continuous Improvement with a qualified Black Belt, whether as a consultant or as staff. Detailed accounting is great, but no help in modeling solutions to production problems.
The 'Team' Vans is bringing in will gather all the data that their non-existent Black Belt would be using to manage KPIs. And at great cost and disruption they will make decisions that should have been made years ago, hopefully being able to salvage the company under family ownership.
Sad.