Tom Brady joins Delta Air Lines as strategic adviser in first-of-its-kind multiyear partnership
The unique partnership includes multiple elements that will involve Brady in strategic initiatives alongside Delta’s global employee base, customers and other key stakeholders.
news.delta.com
Excerpt:
The partnership will integrate Brady’s spirit of winning and passion for inspiring people to be the best version of themselves with Delta’s goal of connecting people to their greatest potential. Work will target the following key areas:
Employees: Brady will partner with Delta to develop and advise on strategic training and teamwork tools for the airline’s more than 90,000 employees.
Customers: Leaning into Delta’s “Keep Climbing” ethos, Brady will support the company’s brand identity in select elements of Delta’s marketing and customer engagement.
Communities: Brady will support Delta’s work to positively impact communities where employees live and work, inspiring the next generation of Delta community leaders.
I wonder how much this is costing the airline.
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