The part none of this scheme mentions is, Li-Ion batteries work a lot worse in the winter time. As much as 30-35% worse. If this operation was in Hawaii with the same temps all year round, the it would make sense but the Pacific Northwest can get cold. Maybe their 30 minutes of flight with 30 minutes of reserve is worst case based on winter temperatures, but I seriously doubt it.
I have no doubt a demonstrator plane will be built and it will fly wonderfully and get a lot of press and it's 15 minutes of fame, but I suspect when the real world numbers come in, they will go into a holding pattern, waiting for better batteries once again. I hope they find them though, because I would convert my plane, or trade it in a heart beat for an electric version.